Google Tag Manager (GTM) Expert in Greater Toronto Area

As an expert in Google Tag Manager in the Greater Toronto Area, I strongly recommend to use it to implement Google Analytics as a best practice for digital marketers in Toronto. Google tag manager (GTM) is a free tag management tool provided by Google to enable marketers to deploy analytics tracking tags and other 3rd party marketing pixels on the website easily and efficiently. It manages the tags and pixels in a centralized place and can detect user behaviours on your website to dispatch relevant tags or pixels. What are tags? What is the pixel? You may be wondering. They are digital marketing jargons. Tag is usually a snippet of JavaScript codes that can be run to collect and deliver user behaviour data on your website. Pixel is doing the same thing, but it could be either JavaScript codes or HTML codes that can be used on the website. If you still want a deeper understanding of the jargons, feel free to send us a message below.

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Benefits of using Google Tag Manager (GTM)

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Toronto is the largest city in Canada, where there are many great digital marketing agencies and highly competent digital marketers. The use of Google Tag Manager (GTM) is a sign of professional competitiveness and the adoption of the best practice in Google Analytics implementation and digital marketing industry. Why? Let's look together at the key benefits that Google Tag Manager can offer.

It's free, but super powerful and versatile
It's free. However it's been built with highest standard by Google. It's an enterprise class product offered by Google. It's very powerful and versatile in that it can be used not only with Google products but also with other vendors' products such as Facebook Ads, Amazon Ads, and Bing Ads.

Native with Google Analytics, Google Ads and other Google products
It's a Google product. Naturally it works seamlessly with Google Analytics, Google Ads (formerly AdWords), Google Optimize, Google Search Console and Google Data Studio, to name a few.

More power in the hands of digital marketers
With Google Tag Manager, digital marketers can plan, test, deploy and modify all the analytics tracking and marketing pixels themselves in a nimble manner without waiting for long development and deployment cycles that are often found in IT/Web Dev teams.

Ease of tracking codes deployment
GTM has been built with analytics tracking codes deployment in mind. It has numerous Google built-in templates and a plethora of other vendors' product templates that you can use to implement digital marketing codes easily.

Scalability of analytics tags and marketing pixel deployment
If you just want to fire 1 or 2 marketing tags, it's OK to hard code them on the page source code. But if you want to implement more tags, more pixels from different companies with advanced event tracking needs, pretty soon you will find hard coding is not a sustainable way to go. It would be total mess that is impossible to maintain and continue. GTM is the solution and can scale up and down marketing requirements with ease.

Cleaner web page source codes
Web developer will love it. Since the digital marketing codes are separated from the normal web page source codes, web page codes look much cleaner and less error-prone. It's the principle of Separation of Concerns, which is also the best practice in web design and development.

Easy to use
Google Tag Manager is easy to use. It does have a little bit of learning curve initially. There are things to get used to. And it's very important to really understand the 3 key elements in GTM: Tags, Variables, Triggers. More advanced topics include dataLayer, custom event, and custom HTML Tag.

How to use Google Tag Manager (GTM)

First, you need to register a Google Tag Manager account with Google at here (

Then, you need to go to the Admin section in your account to download the GTM container codes. It's not much, just a small snippet of codes. It has 2 parts, the JavaScript part that goes to the head section of the web page and the HTML part that goes right after the opening body tag on the page. The whole process is often referred to as the GTM installation on the site.

Next, it's time to go to the GTM account and set up tags, variables and triggers, based on the tracking and digital marketing needs.

Finally, you can test, debug and QA the GTM setup and configuration in the Preview mode before publishing it live. Voila, now it is working.


Hopefully this short overview article will give you some basic ideas about Google Tag Manager (GTM). If you have further questions or you need help with GTM usage, please feel free to send me a message below. It's free consultation. I am in Toronto.

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